When was the last time you thanked your boss for making your job easy?
Earlier today, IFAD President, Dr Kanayo Nwanze, delivered a passionate speech to the over 1200 participants of the sixth Africa Agriculture Science Week in Accra, Ghana and received a standing ovation.
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As communication professionals, we stride to craft statements that are both thought provoking and touch the audience's heart. But that is just one side of the coin. The other side of the coin is the combo of being given the necessary space to craft a thought provoking and emotional speech and having an orator who delivers the statement with flair and passionately.
When this happens, you are on cloud nine!!!!! Because you are not only able to share soundbites that go viral on social media but also your job of rallying journalists and organizing interviews becomes easier.
This morning, I was lucky enough to experience this first hand. And believe me it was a rewarding experience.
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After the inaugural session and the press conference, my colleague Daniela and I had to manage the assault of journalists who wanted to interact and interview the President. The readers of this blog know that the President is one of our main social media champion. And as such he was kind enough to also spent some time interacting with the army of social reporters.
The President's messages are being echoed by all the speakers who followed him. His messages and call for action are travelling beyond the conference hall in Accra and are travelling across the African continent.
This speech will be one that will be remembered and cited for many years to come.
Earlier today, IFAD President, Dr Kanayo Nwanze, delivered a passionate speech to the over 1200 participants of the sixth Africa Agriculture Science Week in Accra, Ghana and received a standing ovation.
When this happens, you are on cloud nine!!!!! Because you are not only able to share soundbites that go viral on social media but also your job of rallying journalists and organizing interviews becomes easier.
This morning, I was lucky enough to experience this first hand. And believe me it was a rewarding experience.
The President's messages are being echoed by all the speakers who followed him. His messages and call for action are travelling beyond the conference hall in Accra and are travelling across the African continent.
This speech will be one that will be remembered and cited for many years to come.
When you have a brilliant communicator as a boss, your job is made so much easier. Thank you @knwanze#assw6pic.twitter.com/nqq1lBIr2p
— Roxanna Samii (@rsamii) July 18, 2013